The words of William Jennings Bryan easily come to mind, "As long as there are human rights to be defended; as long as there are great interests to be guarded; as long as the welfare of nations is a matter for discussion; so long will public speaking have its place". There will always be a need for public speakers in the world and that truth is one that many people have come to realise and for good reason too. The process of public speaking requires two variables at least and they include the audience and the speaker. "In public speaking, we must appeal either to the prejudices of others, or to the love of truth and justice. If we think merely of displaying our own ability, we shall ruin every cause we undertake" - William Hazzlit.
Any message not tailored to meet the needs of the audience will most likely not be well received. Consider the case of a public speaker who is using graduate students’ vocabulary to address primary school children. You do not need a soothsayer to tell you how it will turn out, the same can be said of a speaker who uses high school vocabulary to address engineers at a technical conference. The minute you begin to think your message, as a speaker, is all about you then your sincerity of purpose is suspect. People want to listen to someone they can relate to and if you fail that test you stand a small chance of getting your message passed across effectively. The bottom line is that you must speak in such a manner as to make your audience participate in your message because it is all about them really. The reason we speak in public is so that the public will hear us and comply with the core of the message we have.
If you are new to public speaking, there are ways to go about it if you need some guidance. If you are just starting out in business, it is most advisable to find a mentor you trust. This must be someone who is willing to guide you to achieve success in the shortest possible time. Public speaking is an art you must learn if you want to excel at it and with every skill; it can be improved on if you are careful to follow the useful tips that may exist. If you want to learn banking, you will most likely take up employment in the banking sector and make it a duty to learn from and with bankers. The same is applicable when it comes to public speaking, as there are many speakers’ clubs all over the world with a commitment to raising better public speakers. You can join a public speaking club close to you, as you will definitely learn from interacting with others who are more experienced than you are.
The purpose of public speaking might be to educate, inform, motivate, and entertain depending on what the occasion calls for. You can speak professionally and still keep your day job if that is what works best for you. Another option is to run a public speaking business and do it full time though this might require you getting a mentor who will show you the best way to go about it. The most important thing is to do what you are passionate about and what will bring you the fulfilment you require to make life what it is.